Four Things a service business get right.5 Services Marketing Mix & Customer Evaluation of Services 3.pdf. EILEEN FISHER: Repositioning the Brand by Anat Keinan. Well-established fashion brand Eileen Fisher has traditionally appealed to older women. The Eileen Fisher brand has recently undergone some. PDF File (.pdf), Text File (.txt) or read online. However, to drive growth, Eileen Fisher's management team wants to target a younger demographic and has revamped its Fall product line to offer more fashionable styles to appeal. Abstract Well-established fashion brand Eileen Fisher has traditionally appealed to older women. Well-established fashion brand Eileen Fisher has typically become a huge hit to older women. Case: EILEEN FISHER: Repositioning the Brand (HBS 9-512-085). But, repositioning the brand has proven to be harder than expected. However, to drive growth, Eileen Fisher's management team wants to target a younger demographic and has revamped its Fall product line to offer more fashionable styles to appeal to younger women.
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